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LiveOuterBanks.com Advertising Information
As small business owners become aware of the cost-effectiveness and other benefits of local online advertising over advertising in traditional media outlets, their curiosity is often tempered by their unfamiliarity with this form of marketing. Achieving success with local online advertising is not that difficult once you’ve learned a few techniques.
With local online advertising, the hard part is getting started, finding out what works, and using this type of marketing to drive local business to your website and your door. At LiveOuterBanks.com we have mastered those techniques over the years in order to provide real value to our business partners.
Local Online Advertising Statistics:
- 97% of American internet users use the internet to shop of which 57% characterize their behavior as "shop online, purchase offline" (NPD Group)
- 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
- 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
- 74% of internet users perform local searches (Kelsey Group)
- 73% of online activity is related to local content (Google)
- 61% of local searches result in purchases (TMP / comScore)
- 54% of Americans have substituted the internet and local search for phone books (comScore networks)
- 35% of all searches are local (DM News)
- 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
If you have been looking for a way to break into the local Outer Banks online market place, there is no better medium than a local, content-driven website, produced by people that live here and have an ear to the ground for all things Outer Banks. Please contact us so we may custom tailor an advertising package to fit your specific needs.